Updated February 23 at 11:56am
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7/9/07 09:57AM
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Cooke Marketing Concepts Inc. Rolls Out Leads Generation Project

E. PROVIDENCE, RI -- (MARKET WIRE) -- The Providence-centered marketing firm Cooke Marketing Concepts Inc. has launched itself into the lead generation business. The company has …

E. PROVIDENCE, RI -- (MARKET WIRE) -- The Providence-centered marketing firm Cooke Marketing Concepts Inc. has launched itself into the lead generation business.

The company has historically specialized in promotional advertising for the sports, hospitality, and entertainment industries. This revolutionary transition means the company can now utilize its marketing approach for a multitude of other industries, including the service industry.

This change of focus has come from months of strategic market research and planning.

The president of Cooke Marketing Concepts, Inc., John Cooke, says he believes lead generation is the future of the company. "Every company needs exposure. When considering how to market a company, most turn to mass media and indirect forms of advertising. While these forms are great for branding an image for a company, they do not provide incentive for acting. The type of leads generation we provide for the home improvement industry is literally where the rubber meets the road."

Cooke Marketing Concepts Inc. plans on expanding from the home renovations industry to others as well, including client acquisitions. Cooke Marketing Concepts, Inc. also plans on maintaining its foothold working with major and minor league sports teams, hotels, restaurants, golf courses, spas, salons, and major satellite television providers.

Cooke Marketing Concepts Inc. expects to further its expansion and has allotted funds to this end for 2007-8. "With a winning combination of grass-roots marketing and our ability to work with leaders in the home improvement industry, we have seen rapid growth never seen before. We are excited to see how this will lend itself to other industries," said Mr. Cooke.

John Cooke

Cooke Marketing Concepts, Inc.

john@cookemarketing.com

401-431-0802

To learn more about Cooke Marketing Services Inc., visit www.cookemarketing.com. The firm currently is advertising for sales and customer service personnel on hotjobs.yahoo.com.

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