Updated February 23 at 11:56am
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1/4/12 01:36PM
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OOFOS Steps It Up For Debut At Outdoor Retailer

OOFOS is just two weeks away from the official release of their new OOFOAM powered footwear. “The OOFOS family is working non-stop to put the finishing touches on our brand. We have two …

OOFOS is just two weeks away from the official release of their new OOFOAM powered footwear.

“The OOFOS family is working non-stop to put the finishing touches on our brand. We have two styles of sandals ready to debut in just weeks.” says Duncan Finigan, OOFOS Marketing.

OOFOS, based in Nevada, will be formally unveiling their product line during their first appearance at the Outdoor Retailer (OR) Winter Market in Utah this January. OR attracts thousands of buyers and senior level decision makers looking for innovative products and services, new brands, and fresh ideas.

“We are excited to head to Salt Lake,” says Fran Wolff, OOFOS Sales, “Outdoor Retailer makes connections and is a leading growth vehicle for launching brands. OR brings together small shops, regional chains, and the largest national and international retailers. This is the perfect combination for OOFOS as we continue to seek dynamic sales reps and agencies in the California, Arizona, and Nevada regions to successfully develop a variety of distribution channels.”

The OOFOS brand experience hinges on the exclusive cutting-edge proprietary material. The key to the revolutionary OOFOAM technology is in its DNA.

“The unparalleled composition of OOFOAM means it is uniquely energy absorbing. Its what we call the 'OOFEEL' “, says Finigan. “Our patented foot-bed absorbs the shock and reduces the fatigue impact causes on your feet.  OOFOS allow the foot to naturally articulate to the ground. The cushioning restores, recharges and rejuvenates your feet. We are also excited to bring to OR a preview of more new OOFOS footwear styles that will be coming down in the pipeline later this year!”

Join OOFOS in booth #29192W at the Outdoor Retailer Winter Market, January 19-22, 2012. To make an appointment contact Duncan Finigan, OOFOS Marketing,

dfinigan@oofos.com.

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History:

Pawtucket based Fuzion Design Inc. and OOFOS have combined creative forces as part of the push for the official OOFOS brand experience launch coming in January 2012.

“As OOFOS gets set to build momentum in the marketplace, Fuzion Design's creative team will help us develop the necessary sales, trade show, and communication tools needed to support our initial product launch and the OOFOS mission to 'Make YOO Feel Better!',” says Duncan Finigan, OOFOS Marketing.

“Fuzion Design is excited to be working with a very passionate group of creative and energetic forward-thinkers. The OOFOS brand experience is like nothing else on the market. We designed a sophisticated showcase for OOFOS to display their product and interact with consumers. Their look is simple and sophisticated - just like their ground-breaking new product. Both will stand out at the Outdoor Retailer Winter Market.”, says Senior Vice President of Fuzion Design, Wayne Blatchley.

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About:

Fuzion Design Inc offers leading product development and graphic design solutions including research and development, industrial design, 3-D CAD engineering, graphic design, package design, photography, branding, copy writing, and more.

Fuzion Design Inc. supports such popular brands as The First Years, Cosco, Safety 1st, Eddie Bauer, Kolcraft, Disney, Binatone/Motorola, Nerf, SuperSoaker, Yo-Mega, Fit and Fresh, Pear Health LLC- Makers of The Patient Pod, DaeWoo International, Dick's Sporting Goods, and Allen Sports.

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