Updated February 23 at 11:56am
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2/3/12 11:49PM
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Second Screen Super Bowl; Big Game Viewing on Mobile Devices

PROVIDENCE, Rhode Island – According to recent tech industry surveys, roughly 60% of Super Bowl viewers will use their phones during the game, 31% of viewers expect to use Facebook, and 6% will be …

PROVIDENCE, Rhode Island – According to recent tech industry surveys, roughly 60% of Super Bowl viewers will use their phones during the game, 31% of viewers expect to use Facebook, and 6% will be on Twitter. The study, conducted by Velti and Harris Interactive, cited that 83% of viewers who are planning on using their mobile device expect to use it as much or more than they did during last year’s Super Bowl.

As a result, marketers are directing advertising efforts to these second and even third screens.

“Advertisers and broadcasters are strategizing to change how people watch and interact with the Super Bowl,” said Dave Englund, owner of Rhode Island-based MobileVerb, a company which develops mobile versions of websites for businesses throughout Southern New England. “More people will be watching the Big Game this year with mobile devices in their hands.”

Game streaming, interactive ads, specialty apps, online shopping promotions, and QR codes on television are a few of the ways businesses will use mobile marketing promote their wares on Sunday. One app will enable to rate all Super Bowl ads, and replay 16 of them. The app will also highlight plays, stats, relevant news articles and tweets from NFL players.

“As we see this massive move toward multi-level mobile marketing strategies, there are lessons to be learned,” said Englund. “Mobile is a game changer and smart marketers must gear up.”

MobileVerb is currently offering a free mobile strategy report. Contact info@mobileverb.com with the email heading 'Free Report' and include a link to your current website.

For more information, visit www.mobileverb.com, or call 401-203-5007.

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