PROVIDENCE, R.I. — June 13, 2012 — For the second year in a row, students from the Johnson & Wales University (JWU) College of Business “Ad Team” achieved a third place finish in the American …
PROVIDENCE, R.I. — June 13, 2012 — For the second year in a row, students from the Johnson & Wales University (JWU) College of Business “Ad Team” achieved a third place finish in the American Advertising Federation’s National Student Advertising Competition held in Austin, TX, from June 2 through 5. The JWU team placed ahead of the University of Miami, Syracuse University, and Penn State University, among others. The JWU team also received Special Recognition for the best Plans Book, a booklet presented to each judge outlining the advertising strategy. In the District One regional competition held in April, the JWU team again placed first (for the second year in a row) and was one of 19 out of 153 teams nationwide to be chosen to head to the finals.
Students from Rhode Island that competed on the Ad Team include: Stephanie Amaral, Cumberland; Brenda Florez, North Providence; Ryan Healey, Providence; Michelle Kawas Canales, Providence; Will Kelleher, Cranston; Alicia Leite, East Greenwich; Paul Liotta, Providence; and Conor Mitchell, Johnston.
The challenge was to create a full advertising campaign for Nissan USA, consisting of broadcast commercials (for both television and radio), and copy for magazine, billboard, Facebook and Twitter ads that would appeal to a younger and more diverse demographic than is currently attracted by Nissan.
Johnson & Wales University (JWU), founded in 1914, is a nonprofit, private institution. A recognized leader in career education, it offers accredited degrees in business, hospitality, culinary arts, technology and education to more than 17,000 graduate and undergraduate students, representing all 50 states and 93 countries. By integrating academics and professional skills, related work experiences, leadership opportunities and career services, JWU prepares driven students who are seeking a competitive advantage in the global economy. Its 85,000 alumni from 140 countries pursue careers around the world. The university is committed to urban revitalization and thoughtful historic renovation. Through active civic participation and unique learning opportunities, JWU improves the quality of life in its campus communities in Providence, R.I.; North Miami, Fla.; Denver, Colo.; and Charlotte, N.C. For more information visit www.jwu.edu.
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